Each Mac is designed to be really intuitive to learn and use, so users can do more than they ever imagined. One of the things that makes Mac intuitive to learn is its similarity to iPhone. If you are an iPhone user, macOS interface is very familiar and all the quick settings and frequently used apps are easy to find and control.
Launchpad, Spotlight, Trackpad gestures, Preview
When using an iPhone or a Mac, users are able to do incredible things. This is especially useful for our customers who are using iPhone but never tried Mac. Users can use their iPhone as a webcam for their Mac. Make and receive phone calls without picking up your iPhone and AirDrop huge files without even thinking. It’s like they were all made for each other.
Universal Clipboard, Handoff, Continuity Camera,
Sometimes our customers think that Mac is only for Creative Professionals, but if they are a small business or a college student; they can do amazing things with Mac. For businesses, whether they are taking on everyday tasks or next big project, they can do it all on Mac faster than ever. And for college students, from the first day of class to landing their dream job, Mac is their reliable companion with great performance, portable design and battery life.
Split View / Mission Control, Spaces, Presenter Overlay, Freeform
Macs are now support hardware-accelerated mesh shading and ray tracing, offering more accurate lighting, reflections, and shadows for extremely realistic gaming experiences. Built using industry-leading 3-nanometer technology, the M3 chip brings even faster performance and more capabilities to Mac. It features a next-generation GPU architecture, which enables some very important technologies that elevate gaming experiences on Mac.
Additionally, we’ve incorporated quotes from our guest Laura from Polish games developer Bloober responsible for creating Layers of Fear.
Laura: Layers of Fear (2023) plunges players into the turbulent world of artists and their pursuit of creating masterpieces. The original series played a pivotal role in shaping the narrative-focused psychological horror genre, amassing over 10 million players worldwide and establishing the Polish studio as a prominent figure in the gaming industry, known for crafting profound and unsettling narratives.
As one of the first titles to release that was entirely built using Unreal Engine 5, Layers of Fear (2023) supports ray tracing, HDR and 4K resolution to make the nightmarish experience as immersive and realistic as possible. Layers of Fear (2023) has launched on the Apple Silicon Mac lineup, taking full advantage of Metal technology. The game is optimized to take full advantage of Apple silicon and Metal 3 features like MetalFX Upscaling. This ensures smooth and responsive gameplay, with high frame rates and breathtaking visuals. Players can enjoy the game effortlessly on any Mac with Apple silicon, from the portable MacBook to powerful desktop setups.
Playing Layers of Fear on Mac will showcase incredible graphical fidelity and outstanding performance, two essential elements for fully immersing yourself in a horror game with a dark, unsettling atmosphere.
Layers of Fear 2023, Stray, Grid Legends
Capcut
3D design and printing with Mac
3D design and especially using 3D printing is an important factor for many industries, and of course our Mac’s are the best computers for 3D design. We see that 3D printing is really helping industries like healthcare architecture aerospace and even fashion solve design problems with fast prototypes. We also know that 3D design and printing is particularly valuable in STEM education as it allow students to visualize complex designs and allow them to experiment easily. We also see that companies can customize products even faster and to scale. All of this detailed design work requires powerful and efficient performance and MacBooks with the new M3 chips are really incredible in the speed with which they can render and manipulate 3D graphics and models .The powerful GPU is super fast with popular software such as Blender Cinema 4D and Shapr3d. The incredible display is essential to visualize precise design work and the super long battery life means designers have flexibility to work from anywhere.
Sharpr3D
Launchpad, Spotlight, Trackpad gestures, Preview
Why iPhone is your Mac’s best friend
When using an iPhone or a Mac, users are able to do incredible things. This is especially useful for our customers who are using iPhone but never tried Mac. Users can use their iPhone as a webcam for their Mac. Make and receive phone calls without picking up your iPhone and AirDrop huge files without even thinking. It’s like they were all made for each other.
Universal Clipboard, Handoff, Continuity Camera,
Why Mac is great for Work or school
Sometimes our customers think that Mac is only for Creative Professionals, but if they are a small business or a college student; they can do amazing things with Mac. For businesses, whether they are taking on everyday tasks or next big project, they can do it all on Mac faster than ever. And for college students, from the first day of class to landing their dream job, Mac is their reliable companion with great performance, portable design and battery life.
Split View / Mission Control, Spaces, Presenter Overlay, Freeform
Gaming experience gets even better with Mac
Macs are now support hardware-accelerated mesh shading and ray tracing, offering more accurate lighting, reflections, and shadows for extremely realistic gaming experiences. Built using industry-leading 3-nanometer technology, the M3 chip brings even faster performance and more capabilities to Mac. It features a next-generation GPU architecture, which enables some very important technologies that elevate gaming experiences on Mac.
Additionally, we’ve incorporated quotes from our guest Laura from Polish games developer Bloober responsible for creating Layers of Fear.
Laura: Layers of Fear (2023) plunges players into the turbulent world of artists and their pursuit of creating masterpieces. The original series played a pivotal role in shaping the narrative-focused psychological horror genre, amassing over 10 million players worldwide and establishing the Polish studio as a prominent figure in the gaming industry, known for crafting profound and unsettling narratives.
As one of the first titles to release that was entirely built using Unreal Engine 5, Layers of Fear (2023) supports ray tracing, HDR and 4K resolution to make the nightmarish experience as immersive and realistic as possible. Layers of Fear (2023) has launched on the Apple Silicon Mac lineup, taking full advantage of Metal technology. The game is optimized to take full advantage of Apple silicon and Metal 3 features like MetalFX Upscaling. This ensures smooth and responsive gameplay, with high frame rates and breathtaking visuals. Players can enjoy the game effortlessly on any Mac with Apple silicon, from the portable MacBook to powerful desktop setups.
Playing Layers of Fear on Mac will showcase incredible graphical fidelity and outstanding performance, two essential elements for fully immersing yourself in a horror game with a dark, unsettling atmosphere.
Layers of Fear 2023, Stray, Grid Legends
Video Editing
Macs are powerful tools for media editing. Mac users can unlock new creative opportunities through CapCut, a user-friendly tool tailored to cater to content creators of all levels. With its seamless integration of video, image, and audio editing capabilities in one AI-powered platform, CapCut is the go-to choice for effortlessly bringing projects to life. Its easy download process and intuitive interface make it a must-have for all creators.Capcut
3D design and printing with Mac
3D design and especially using 3D printing is an important factor for many industries, and of course our Mac’s are the best computers for 3D design. We see that 3D printing is really helping industries like healthcare architecture aerospace and even fashion solve design problems with fast prototypes. We also know that 3D design and printing is particularly valuable in STEM education as it allow students to visualize complex designs and allow them to experiment easily. We also see that companies can customize products even faster and to scale. All of this detailed design work requires powerful and efficient performance and MacBooks with the new M3 chips are really incredible in the speed with which they can render and manipulate 3D graphics and models .The powerful GPU is super fast with popular software such as Blender Cinema 4D and Shapr3d. The incredible display is essential to visualize precise design work and the super long battery life means designers have flexibility to work from anywhere.
Sharpr3D