TikTok influencer rates

[Recep BaltaşRecep Baltaş is verified member.]

Aidan Cramer reached out to TikTok influencers to find about their rates for promotion and here's what he found:

• Cost: On average, micro-influencers (under 100k followers) charge around $500 - $2,000, while mid-sized influencers (100k-500k followers) tend to charge between $1,500 - $12,000
• Response Rates: Didn't significantly differ between micro and mid-sized influencers, indicating that engagement is more about the pitch than the size of the audience. Response to email was around 80%
• Negotiating: We were able to get an average discount of 60% from the quoted price to the agreed price.
• Takeaway: The cost per follower is not linear. There's value in considering both reach and engagement when budgeting for campaigns.

Source:

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[kaan]

Actually the list is completely optimistic. I own a Influencer marketing agency and i know some people that earn more than twice even thrice. Even in Turkiye, some people used my agency to earn 6 figure prices just for one post on Instagram. (They had around 30 to 500K followers) So yeah that list is really seems optimistic.