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Apple’s detailed in-store Vision Pro showcase

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Apple is said to be preparing in-depth demonstrations for the launch of the Vision Pro headset on Feb. 2. These demos will last up to 25 minutes and include personalized fittings, calibration, and exploring its features.

The Apple Vision Pro headset.Photographer: Justin Sullivan/Getty Images

In contrast to earlier launches, the Vision Pro demands extra attention to ensure a perfect experience. Apple employees receive rigorous training and more space is allocated in stores for demos. Customers will have their faces scanned to guarantee a perfect fit for the headset. If they decide to buy it, the store will assemble the right components right away. In the demo, you can explore spatial photos and videos, immersive experiences, get a glimpse of using the Vision Pro as a computer, and enjoy 3D movies.

Apple’s meticulous retail demo process highlights the necessity of educating consumers about their first major new device in almost a decade. With a price point of $3499 and a relatively new tech category, persuading people to embrace it will require significant persuasion.

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