According to reports, Meta is offering substantial amounts to celebrities including Awkwafina, Judi Dench, and Keegan-Michael Key to contribute their voices to future AI projects.
The AI voices will be used on Meta’s platforms like Facebook, Instagram, and Meta Ray-Ban smart glasses. Meta is said to be hurrying to finalize agreements before the Meta Connect conference in September. The contracts are temporary, allowing actors the chance to renew. Meta has tried out celebrity-themed chatbots in the past, but that program has now ended.
Mark Zuckerberg mentioned in an interview that we could end up in a world with “hundreds of millions or billions of different AI agents.” If this prediction comes true, AI featuring celebrity voices might be a major move for Meta to enhance user engagement and expand its platform.
