Zeekr expands partnership with Qualcomm to bring immersive infotainment experience to Future Vehicles

January 6, 2025, Las Vegas – Zeekr, a global electric mobility technology company, and Qualcomm Technologies announced plans to integrate the next-generation Snapdragon Cockpit Platform into upcoming vehicles.

Thousands of Zeekr engineers in China and Europe are developing intelligent cockpit features, such as advanced navigation, enhanced voice interactions, and eye-control, to create an immersive multi-sensory experience for users worldwide.

At CES 2025, Zeekr is showcasing the new Zeekr 001 FR, Zeekr 009, and Zeekr Mix vehicles, all powered by the Snapdragon Cockpit Platform (SA8295P). Looking ahead, Zeekr will adopt future Snapdragon® Cockpit Platform versions to enhance its vehicles with higher computing capabilities. This integration will provide advanced navigation, improved voice interactions, and innovative eye-control systems, along with:

– Immersive Entertainment: High-definition displays and premium audio for an exceptional entertainment experience.
– Personalized User Interfaces: Customizable dashboards and settings tailored to individual preferences.
– Over-the-Air (OTA) Updates: Regular software updates to deliver the latest features and enhancements.

Simon Jiang, vice president at Zeekr, stated, “We will pursue more open cooperation and strengthen our collaboration with Qualcomm to achieve new technological milestones and enhance the driving experience for our global users.”

Lei Xian, Vice President of Sales and Business Development at Qualcomm Technologies, remarked, “We are excited to see our Snapdragon® Cockpit Platform enabling automakers like Zeekr to deliver dynamic and immersive mobility experiences. We look forward to continuing this journey together, providing transformative solutions that redefine the in-car experience.”

About Zeekr

Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.

Zeekr operates its R&D centers and design studios in Ningbo, Hangzhou, Gothenburg, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered over 420,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr 7X SUV, Zeekr X urban SUV and Zeekr Mix. Zeekr has announced plans to sell vehicles in global markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.

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