ZFacebook is a social media platform founded in 2004 at Harvard University by Mark Zuckerberg et al. It was originally designed as a network only for university students, and in a short time it was made available to everyone around the world. Today, under the umbrella of Meta Platforms, it operates with other popular applications such as Instagram, WhatsApp and Messenger. The main purpose of the platform is to enable users to connect with friends, families and communities. By creating a profile, users can share text, photos, videos and live broadcasts, like and comment on the content of other users, and communicate via private message. Facebook also offers community building and interaction opportunities through groups, pages, and events. Over time, it has become an important communication and marketing tool for businesses, brands and institutions by going beyond personal connections. Thanks to the advertising models, companies can reach certain target audiences and make personalized promotions based on user behavior.